RAK Chamber Launches 'RAK Ambassador' Initiative to Boost Tourism

Aug 18, 2026

60 min

Aug 18, 2026 07:31

RAK Chamber enlists residents to promote emirate as tourist hub

## New Tourism Initiative

The Ras Al Khaimah Chamber of Commerce and Industry has introduced the 'RAK Ambassador' program, aiming to enhance tourism by involving local residents. This initiative encourages citizens and residents to invite international visitors to explore the emirate.

## Program Details

Running from August 19 to October 31, 2026, the program allows UAE residents aged 18 and above to register as ambassadors. They can nominate overseas guests, who will then benefit from exclusive offers such as discounted hotel stays, attraction tickets, and dining deals.

## Community Involvement

Dr. Rashid Khalfan Al Nuaimi, Director General of the Chamber, highlighted that this initiative is a pioneering effort in Ras Al Khaimah. It aims to diversify the tourism experience and foster community engagement in promoting the emirate.

## Exclusive Offers

Visitors under this program can enjoy discounts on luxury car rentals, marine activities, and safari tours. Additionally, they can access special shopping deals at Al Manar Mall.

## Economic Impact

The initiative supports Ras Al Khaimah Vision 2030, which seeks to position the emirate as a premier global destination for living, working, and tourism. It is expected to boost visitor numbers and spending, benefiting the hospitality and commercial sectors.

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