Apple Restructures Siri and Vision Pro Teams, Cuts 200 Jobs

Aug 22, 2026

77 min

Aug 22, 2026 06:30

Apple cuts more than 200 jobs across Siri and Vision Pro teams amid AI push

## Job Cuts in Siri and Vision Pro Teams

Apple is reducing its workforce by over 200 positions, impacting teams involved with the Siri digital assistant and the Vision Pro headset. This move is part of a strategic shift towards developing new AI-driven products and devices.

## Changes in Siri and AI Teams

Approximately 100 jobs are being cut from the Siri and software teams. The restructuring is linked to the development of a new AI-focused version of Siri, which involves a new technical framework. While some roles are being eliminated, new positions are expected to be created.

## Vision Pro Team Adjustments

Another 100 jobs are being cut from the Vision Pro organization, particularly affecting the gaming team and those producing immersive video content. This is part of Apple's effort to align resources with customer usage patterns and future product development.

## Vision Pro's Market Challenges

The Vision Pro, launched in February 2024, has faced challenges due to its high price and bulky design, limiting its market appeal. The headset is priced at $3,699, and producing its immersive content is costly. Apple plans to scale back its own content production while encouraging third-party contributions.

## Focus on Future Devices

Apple is shifting its focus towards smart glasses, which are not expected to support immersive video or advanced gaming. There is also speculation about a new Vision Pro model potentially launching by the end of 2028. The company remains committed to the Vision Pro and its visionOS operating system, but is prioritizing future innovations.

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