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Home News Dubai's Toyota Sign to Be Preserved After Building Demolition

Dubai's Iconic Toyota Sign to Be Preserved Despite Building Demolition

Aug 24, 2026
68 min
45
Aug 24, 2026 11:30
Dubai’s iconic Toyota sign will live on after landmark building is demolished

## Landmark Building's Demolition

The Nasser Rashid Lootah Building, commonly known as the Toyota Building, is set for demolition in 2027. This 15-storey structure, completed in 1974, has been a significant part of Dubai's skyline on Sheikh Zayed Road. As of last week, 70% of its tenants had vacated the premises.

## The Future of the Toyota Sign

Despite the building's impending demolition, the iconic Toyota sign will not vanish from Dubai's landscape. Al-Futtaim Toyota has announced plans to preserve the sign's legacy, though specific details remain undisclosed. Jacques Brent, Managing Director of Al-Futtaim Toyota & Lexus, emphasized the importance of maintaining the sign's significance in the city's history.

## A Symbol of Dubai's Growth

Installed in 1981, the red-and-white Toyota sign quickly became a familiar landmark and navigational reference for residents. It was temporarily removed in 2018 but reinstated in 2022 due to popular demand. The sign has been a constant amidst Dubai's rapid development, symbolizing the city's transformation from a low-rise area to a bustling metropolis.

## Community Attachment

The Toyota Building and its sign hold a special place in the memories of many Dubai residents. Before the advent of modern navigation tools, the building served as a key reference point in the city. Al-Futtaim Toyota acknowledges this deep-rooted connection and is committed to honoring the sign's legacy in a meaningful way.

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