FIFA Plans to Sell $4.2 Billion Stake in Tournaments

Jul 28, 2026

62 min

Jul 28, 2026 17:30

FIFA says it hopes to sell $4.2 billion stake in its tournaments

## FIFA's New Investment Strategy

FIFA has announced plans to sell a stake in its tournament operations, aiming to raise $4.2 billion. This will be achieved through the creation of a semi-private subsidiary, FIFA Forward Enterprise (FFE), where FIFA will maintain a majority share.

## Potential Investors and Controversy

The plan involves attracting long-term investors to purchase minority stakes. Discussions have reportedly begun with potential investors, including Joshua Kushner and JP Morgan Chase. However, the proposal has faced criticism, particularly from UEFA, which expressed concerns over transparency and governance.

## Member Associations' Involvement

FIFA's 211 member associations will have the opportunity to invest $20 million each in FFE. This investment represents a small percentage of the total but could significantly benefit smaller associations financially.

## Future Implications

The initiative could impact the structure and frequency of major tournaments like the World Cup and Club World Cup. FIFA has previously expanded the Club World Cup and is considering further expansion of the World Cup to 64 teams by 2030.

## Historical Context

This move follows a previously rejected plan in 2019 for private investment in an expanded Club World Cup. FIFA's past ventures into commercial partnerships have sometimes resulted in financial losses, highlighting the risks involved.

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