ADNOC Distribution Unveils Engage Retail Media Network in UAE

Jul 29, 2026

69 min

Jul 29, 2026 07:31

ADNOC Distribution launches Engage retail media network across the UAE

## New Advertising Platform

ADNOC Distribution has introduced a new retail media network named Engage, designed to reach approximately 700,000 daily customers across the UAE. This initiative will utilize data-driven advertising across ADNOC's mobile app, service stations, and Oasis convenience stores.

## Leveraging Customer Insights

Engage will integrate both physical and digital advertising channels, leveraging insights from over 2.7 million ADNOC Rewards members. This approach aims to help brands target specific audiences and evaluate the effectiveness of their campaigns.

## Financial Projections

The platform is projected to generate over $25 million in cumulative gross profit within its first five years, diversifying ADNOC Distribution's revenue streams beyond its traditional fuel business.

## Comprehensive Advertising Network

Customers will encounter targeted campaigns through various touchpoints, including the ADNOC Rewards app, online platforms, service stations, and Oasis stores. The company assures that all customer data will be handled in compliance with privacy regulations.

## Strategic Partnerships

Engage is supported by strategic partners such as Publicis, Pyxis, LiveRamp, and Network International. These collaborations will enhance data collaboration and advertising measurement, providing brands with actionable insights into campaign performance.

## Expansion Beyond Fuel

This launch is part of ADNOC Distribution's strategy to expand its non-fuel retail operations, which have seen a significant profit increase. The initiative aligns with the company's AI and Digital Transformation program, aiming to enhance customer engagement and business outcomes.

Read the full story at the source

What you need to know to get Emirates ID?

Leave your details and get a guide as a gift to avoid mistakes

Article contents