Asian Paints Berger Unveils Kaleidoscope 2025 in GCC

Feb 24, 2026

57 min

Feb 24, 2026 06:31

Asian Paints Berger launches Kaleidoscope 2025 in GCC, bridging design and local culture

## Introduction of Kaleidoscope 2025

Asian Paints Berger has launched the inaugural GCC edition of Kaleidoscope 2025, a design and architecture platform that integrates global trends with local culture. This initiative is part of their ColourNext program, which provides insights into design trends through extensive research.

## Competition and Participation

The event saw participation from over 70 student teams across the GCC, with 12 finalists competing in the regional finals. The theme "Global Stories, Local Expressions" encouraged participants to design community centers inspired by ColourNext trends while maintaining local relevance.

## Evaluation and Winners

Projects were assessed based on design quality, trend interpretation, localization, and feasibility. The jury included industry experts like Abeer Al Yahmadi and Delvene Lee. The top prize went to a team from Ajman University for their clear narrative and thoughtful design. Runners-up included teams from Manipal University Dubai and UTAS, Oman.

## Impact and Future Prospects

Kaleidoscope 2025 facilitated interactions between students and industry professionals, promoting knowledge exchange. With its successful debut, the platform aims to become a recurring event, supporting emerging design talent and reinforcing Asian Paints Berger's role in design forecasting in the region.

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