Apparel Group Unveils AIVI for Enhanced Back-to-School Shopping

Aug 5, 2026

71 min

Aug 5, 2026 07:32

Apparel Group launches AIVI for smarter Back-to-School shopping

## Introduction of AIVI

Apparel Group has launched AIVI, a new shopping platform designed to enhance the Back-to-School shopping experience. This platform is an evolution of 6thStreet and aims to offer a more personalized and convenient shopping journey.

## Features of AIVI

AIVI integrates leading brands and provides a seamless shopping experience. It offers a wide range of products, from sneakers by Skechers and ASICS to bags by Herschel, and clothing from LC Waikiki and Koton. Beauty products from brands like Nysaa and Clinique are also available. Additionally, customers can enjoy food options from Tim Hortons and Jamie's Italian.

## Benefits of the Platform

The platform is designed to be intuitive and fast, with delivery options as quick as 60 minutes. AIVI also includes Club AIVI, which offers rewards and a more connected shopping experience. This makes it easier for customers to find products that suit their preferences.

## CEO's Vision

Neeraj Teckchandani, CEO of Apparel Group, highlighted that Back-to-School is a significant retail period, making it an ideal time to introduce AIVI. He emphasized that the platform represents a new chapter in their digital journey, offering a bigger and better shopping experience.

## Conclusion

AIVI aims to redefine the Back-to-School shopping season by combining top brands, advanced technology, and convenience. The Apparel Academy campaign will be available in participating stores and on the AIVI app, making the shopping process smarter and more inspiring.

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