FIFA President Infantino Faces Backlash Over Investment Proposal

Aug 5, 2026

46 min

Aug 5, 2026 10:31

FIFA president Infantino holds emergency talks with directors

## Emergency Talks in Morocco

FIFA President Gianni Infantino convened urgent discussions with FIFA directors in Morocco following significant criticism of his proposal to involve private investment in the World Cup. The plan, which has now been abandoned, suggested creating a new entity, FIFA Forward Enterprise (FFE), to manage the commercial aspects of FIFA tournaments.

## Internal and External Pressure

Infantino has faced mounting pressure from within FIFA and external football organizations. UEFA, CONCACAF, and the Asian Football Confederation strongly opposed the proposal, with UEFA even threatening to boycott FIFA events, including the World Cup, if the plan proceeded.

## Proposal Details and Reactions

The controversial proposal included selling a 20% stake in the newly proposed FFE to private investors. This idea was first reported by The Times and the Financial Times and later confirmed by FIFA. The backlash led to the plan being officially dropped last Saturday, intensifying calls for Infantino's resignation.

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