Al Jazira Club Partners with New Balance for Three Years

Aug 10, 2026

47 min

Aug 10, 2026 07:31

Al Jazira announce three-year deal with New Balance

## New Partnership Announcement

Al Jazira Sports and Cultural Club has announced a new three-year partnership with the global sportswear brand New Balance. This agreement will see New Balance providing official match, training, and travel kits for the club.

## Key Figures Involved

The partnership was formalized by Tariq Mohammed Al Muhairi, CEO of Al Jazira Club Group, and Stuart Henwood, Senior Director and General Manager of New Balance MEAI.

## Strategic Goals

Tariq Mohammed Al Muhairi expressed that this collaboration aims to enhance the club's sporting capabilities across all levels, from the first football team to the academy and other sports teams. The focus will be on equipping teams with high-quality sportswear and footwear for various competitions.

## New Balance's Commitment

Stuart Henwood highlighted Al Jazira's legacy and community connection, aligning with New Balance's values. He emphasized the partnership's role in expanding New Balance's presence in the Middle East and supporting grassroots football development.

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