Ekatra Debuts in Dubai, Merging Cultures and Fashion

Feb 25, 2026

58 min

Feb 25, 2026 11:30

Ekatra launches in Dubai, bridging cultures and elevating fashion

## Launch of Ekatra in Dubai

On February 12, 2026, Ekatra, a new multi-label online fashion platform, made its debut in Dubai, aiming to transform the fashion landscape by connecting enthusiasts with top international and South Asian designers. The launch event was held at Hikari Dubai in the Dubai International Financial Centre, drawing a crowd of influential figures from the fashion industry.

## Celebrating Creativity and Community

The event featured a runway show with collections from renowned designers such as Ajiesh Oberoi and Babita Malkani. Founder Neha Bhandari emphasized Ekatra's mission to be more than just a marketplace, but a global community that bridges cultures and elevates emerging designers.

## A Vision for Accessible Fashion

Bhandari shared her vision of making great design accessible not only physically but also emotionally and culturally. Ekatra aims to showcase the talents of designers and artisans, highlighting their craftsmanship and stories.

## A New Era for Dubai's Fashion Scene

Ekatra's launch reflects a growing trend of community-driven fashion initiatives and reinforces Dubai's status as a cultural and creative hub. With its curated platform, Ekatra seeks to become a preferred destination for fashion lovers and designers worldwide.

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