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Home News Mada Media Enhances Dubai's OOH Advertising Sector

Mada Media Boosts Dubai's Out-of-Home Advertising Sector

Aug 25, 2026
88 min
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Aug 25, 2026 13:31
Mada Media reinforces role in developing Dubai’s out-of-home advertising sector

## Strong Performance in 2026

Mada Media, the key player in Dubai's out-of-home (OOH) advertising sector, reported a robust performance in the first half of 2026. The company secured contracts worth approximately Dh1.5 billion, covering 683 advertising assets. This achievement underscores Mada Media's commitment to fostering an innovative and sustainable advertising environment in Dubai.

## Investment and Digital Transformation

The period saw significant investment activity, with 80 local and regional companies participating in tenders for both digital and non-digital advertising assets. The tenders included plans to convert many existing assets into digital formats using cutting-edge technology, aligning with international safety standards. This move is part of Mada Media's strategy to accelerate digital transformation and attract diverse investor segments.

## Diverse Advertising Assets

The assets tendered included digital Unipoles, Bridge Banners, and static Hoardings, strategically placed across high-traffic areas in Dubai. This variety aims to meet the needs of different investors and enhance the emirate's visual identity.

## Support for Emerging Companies

Mada Media launched an exclusive tender for emerging national companies, members of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development. This initiative aims to bolster their market presence and competitiveness, contributing to the local economy's growth.

## Strategic Partnerships and Future Plans

The company signed two naming rights agreements for Dubai Metro Red Line stations, attracting interest from local and global brands. Mada Media plans to continue developing an integrated advertising model, focusing on digital assets and innovative solutions to enhance asset efficiency and investment value.

## Commitment to Sustainable Growth

Mada Media's efforts align with the Dubai Economic Agenda D33 and the Dubai 2040 Urban Master Plan. The company aims to expand its investment portfolio and support sustainable growth by leveraging its expertise and exploring new markets.

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