Armaf Beauté Celebrates Emirati Women's Day with New Campaign

Aug 28, 2026

61 min

Aug 28, 2026 05:31

Armaf Beauté marks Emirati Women’s Day with ‘Power in Every Swipe’ campaign

## Celebrating Emirati Women's Day

Armaf Beauté, a UAE-based cosmetics brand, is marking Emirati Women's Day with a new campaign titled "Power in Every Swipe." This initiative aligns with the national theme "We Emerge Stronger and Better," celebrating the strength and individuality of women in the UAE.

## A Homegrown Brand

Founded in Dubai in 1998, Armaf Beauté is part of the Sterling Group. The brand is known for its unique approach to beauty, combining skincare with makeup to create products that are both expressive and skin-friendly.

## The "Power in Every Swipe" Campaign

The campaign highlights the brand's Powder Matte Collection, featuring 12 versatile shades. These products are enriched with Hyaluronic Acid, offering a comfortable matte finish and rich color payoff. The collection is designed to cater to different moods and personalities, encouraging women to express themselves confidently.

## Philosophy and Vision

Armaf Beauté's philosophy, "Be YOU. Always," emphasizes personal expression and individuality. The brand aims to empower women to define beauty on their own terms, enhancing not only their appearance but also their self-confidence.

This campaign is a tribute to the women who inspire confidence and self-expression every day, reinforcing the brand's commitment to celebrating diversity and individuality in beauty.

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