SAG Carpets Expands Global Reach into the US Market

Feb 26, 2026

88 min

Feb 26, 2026 12:30

From Central Asia to America: Building global carpet empire in a new market

## Expanding Horizons

SAG Carpets, a major player in the carpet manufacturing industry, has been making significant strides in expanding its global presence, particularly in the United States. Under the leadership of Said Khakimov, the company has increased its production from 12 million square meters in 2020 to 15 million by 2024. A pioneer in using recycled PET bottles for carpet production, SAG has influenced other manufacturers to adopt similar sustainable practices.

## Strategic US Entry

SAG's entry into the US market began in 2019, focusing initially on areas with large CIS diaspora communities such as New York, Ohio, and Philadelphia. The company has since broadened its appeal to a diverse American audience. Khakimov emphasizes the importance of personal interaction and word-of-mouth over traditional advertising, which has been key to their success.

## Online and Retail Expansion

In addition to physical stores, SAG is exploring online sales, particularly through Amazon, to further penetrate the US market. The company is developing specific collections for online platforms and aims to establish a warehouse infrastructure to enhance logistics and delivery times.

## Collaborations and Future Plans

SAG is also in talks with major US retailers like Costco and The Home Depot to expand its reach. Collaborations with these retailers could significantly boost sales and market presence. The company is also focusing on the B2B segment, showcasing products at international trade exhibitions and negotiating with large corporate clients.

## Leadership and Vision

Said Khakimov's leadership and vision have been instrumental in SAG's expansion efforts. His participation in international discussions with Uzbekistan's President and US business leaders highlights the strategic importance of SAG's operations in the US. The company is preparing to open its fourth retail location in Texas, marking another step in its ambitious growth strategy.

Read the full story at the source

What you need to know to get Emirates ID?

Leave your details and get a guide as a gift to avoid mistakes

Article contents