Abu Dhabi's Real Estate Outshines Gold, Says Tariq Zekra

Sep 3, 2026

67 min

Sep 3, 2026 02:30

‘Gold is nothing in front of real estate’: Tariq Zekra on Abu Dhabi’s booming market and why Yas and Saadiyat Islands lead the ROI race

## Abu Dhabi's Real Estate Boom

Tariq Zekra, a seasoned expert in the UAE property market, asserts that real estate in Abu Dhabi offers more value than gold. With 25 years in the industry, Zekra emphasizes the flexibility and potential returns of property investments compared to gold.

## Yas and Saadiyat Islands: Investment Hotspots

Zekra highlights Yas Island as an ideal choice for those with a budget of Dh3 million, citing its growing ecosystem. For a higher budget of Dh10 million, he recommends Saadiyat Island, known for its cultural attractions and luxury offerings. Both islands are central to Abu Dhabi's thriving property market.

## Social Media Influence

Zekra has leveraged social media to educate and inform potential investors about Abu Dhabi's real estate opportunities. With over 400,000 followers, he focuses on providing valuable insights rather than just selling properties.

## Abu Dhabi vs. Dubai

While acknowledging Dubai's global real estate reputation, Zekra believes Abu Dhabi is carving its own path. He credits the leadership of Sheikh Khaled bin Mohamed bin Zayed Al Nahyan for guiding the capital's measured growth strategy.

## Changing Buyer Expectations

Today's property buyers are more informed and discerning, according to Zekra. He notes that while emotions still play a role, they are less influential than before. Buyers now seek tangible value and lifestyle enhancements in their investments.

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