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Home News Thierry Sabbagh: Building a Lasting Career and Brand

Thierry Sabbagh: Building a Lasting Career and Brand

Sep 3, 2026
36 min
11
Sep 3, 2026 07:30
The long game: How Thierry Sabbagh built a career, and a brand, to last

## A Journey of Belonging

Thierry Sabbagh, now a key leader at Nissan and INFINITI, reflects on his unexpected journey in the UAE. Initially arriving for work, he gradually found a sense of belonging in the country, which has influenced his approach to leadership and brand-building.

## Leadership Philosophy

Sabbagh emphasizes the importance of trust and understanding the market beyond mere sales. His leadership is inspired by the Japanese concept of "gamba," which involves engaging directly with dealerships and customers to gain genuine insights.

## Insights from Experience

Despite the prevalence of data-driven decision-making, Sabbagh values personal interactions for gathering market intelligence. He believes that face-to-face conversations provide the most accurate understanding of customer experiences and needs.

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