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Home News NAD+OLOGY Launches at Beautyworld Dubai After Years of Development

NAD+OLOGY to Debut at Beautyworld Dubai After Extensive Development

Sep 3, 2026
76 min
13
Sep 3, 2026 13:31
NAD+OLOGY to Launch at Beautyworld Dubai following two and a half years of development

## Launch of NAD+OLOGY

NAD+OLOGY, a skincare brand developed in Dubai, is set to make its debut at Beautyworld Dubai on October 6. This launch comes after more than two and a half years of development. The brand is introducing a line of hand care products, including hand wash and hand cream, marking a unique entry point in an industry typically focused on facial skincare.

## Focus on Hand Care

The brand's founder, Sandeep Virdee, questions why skincare often stops at the wrist, despite hands being frequently exposed to environmental factors. Virdee, who has been a Dubai resident for two decades, collaborated with scientists and researchers to develop the brand, emphasizing a careful approach to scientific claims.

## Scientific Approach

NAD+OLOGY derives its name from NAD+, a molecule crucial to cellular processes and energy metabolism. The brand aims to differentiate between established scientific research and ongoing investigations. Peptides, another popular skincare ingredient, are also considered within the overall formulation.

## Dubai-Based Development

The brand has strong ties to Dubai, with local companies involved in formulation, production, and marketing. While some ingredients are sourced internationally, the development and production are based in Dubai.

## Product Range and Future Plans

The initial product range includes three collections: Atelier Noir, The Ivory Society, and Bare Skin, which is fragrance-free. Future products in development include SPF, an eye serum, and a skin serum. Virdee views the launch as the start of a long-term effort to build a skincare business rooted in scientific research and local expertise.

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