ROX Begins ADAMAS Vehicle Production in Abu Dhabi

Sep 5, 2026

72 min

Sep 5, 2026 03:30

Made in the Emirates: ROX begins ADAMAS vehicle production in Abu Dhabi, advancing the emirate’s automotive manufacturing ambitions

## New Manufacturing Milestone

ROX has launched production of its ADAMAS vehicles in Abu Dhabi, marking a significant step in the emirate's automotive industry. The first three vehicles have been completed at the Advanced AI Manufacturing Centre, showcasing the "Made in the Emirates" label.

## Facility and Production Capacity

Located in the Khalifa Economic Zones Abu Dhabi (KEZAD), the facility spans 10,000 square meters. It is designed to produce 20,000 vehicles annually by 2027, with plans to increase to 300,000 by 2030. This development supports local supply chains and aims to boost exports.

## Strategic Partnerships and Goals

The project is part of a collaboration with the Abu Dhabi Investment Office and aligns with the "Make it in the Emirates" initiative. It contributes to the National Strategy for Industry and Advanced Technology, "Operation 300Bn," which seeks to enhance the UAE's industrial capabilities.

## Technological and Design Advancements

ROX has also established an AI LAB and Design Studio in Abu Dhabi, focusing on developing the ROX AGENT AI platform and new vehicle designs. The first UAE-designed vehicle is expected to debut in March 2027, featuring elements inspired by Emirati culture.

## Global Expansion Plans

The company plans to expand its presence internationally, with two ADAMAS vehicles set to embark on a journey across Africa. This initiative highlights the performance and capabilities of UAE-manufactured vehicles in diverse markets, reinforcing Abu Dhabi's role as a hub for industrial growth and innovation.

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