Dubai Prepares for Tourism Revival with ATM 2026

Sep 11, 2026

67 min

Sep 11, 2026 05:31

Dubai tourism eyes rebound as ATM 2026 returns for 33rd edition

## Dubai's Tourism Strategy

Dubai is gearing up for a tourism resurgence as it hosts the 33rd Arabian Travel Market (ATM) starting September 14, 2026. The city is focusing on long-term growth and global connectivity to overcome recent disruptions caused by geopolitical tensions.

## Record Visitor Numbers

In 2025, Dubai welcomed 19.6 million international visitors, with December alone seeing about 2 million arrivals. Despite current challenges affecting travel, Dubai's Department of Tourism and Commerce Marketing (DCTCM) remains optimistic about future growth.

## Infrastructure and Connectivity

Dubai continues to invest in infrastructure, including airport expansions and metro developments, to ensure readiness for increased travel demand. The city is working with airlines and stakeholders to maintain connectivity and restore access.

## Local and International Support

Dubai is leveraging its international resident population to boost tourism by encouraging them to invite friends and family. Partnerships with local communities aim to enhance Dubai's image globally.

## ATM 2026 Highlights

The upcoming ATM will feature over 80 destination participants and 300 hosted buyers. The event will focus on innovation and technology, exploring themes like AI, smart mobility, and immersive experiences.

## Business and Leisure Tourism

Dubai's strategy includes both business and leisure tourism, with business events serving as a gateway for first-time visitors. The city is optimistic about international markets and continues to engage with global carriers.

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