Gulf News Introduces New Sonic Identity

Sep 18, 2026

60 min

Sep 18, 2026 09:31

Gulf News has a new sound — and there’s more to come

## A New Sound for Gulf News

Gulf News has launched a new sonic identity, marking the beginning of several upcoming changes. This initiative is part of a broader strategy to enhance the brand's presence and connect more deeply with its audience.

## The Vision Behind the Change

Editor-in-Chief Mark Thompson reflects on the constant evolution within the media industry, emphasizing the importance of adapting to new challenges. He draws inspiration from ancient Greek philosopher Heraclitus, who believed that change is the only constant.

## Collaboration with Ahmad Haffar

The new sound was developed in collaboration with Ahmad Haffar, a renowned creator of sound identities for major brands in the UAE. Haffar's work goes beyond simple jingles, aiming to encapsulate the essence of trust, a core value for Gulf News.

## Enhancements Across Platforms

In addition to the sonic branding, Gulf News is refining its digital platforms and events. These updates are part of a comprehensive effort to polish the brand and improve user experience.

## Looking Ahead

Thompson hints at more surprises in the pipeline, indicating that this is just the start of Gulf News's transformation journey. Feedback from readers is encouraged as the brand continues to evolve.

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