AI Chatbots Begin Displaying Ads, Sparking Privacy Concerns

Feb 15, 2026

74 min

Feb 15, 2026 06:31

New world for users and brands as ads hit AI chatbots

## Introduction of Ads in AI Chatbots

AI chatbots are now incorporating advertisements, raising privacy concerns among users. OpenAI has started displaying ads to free and low-cost ChatGPT users to generate revenue. This move has been met with criticism from competitors like Anthropic, which emphasizes data security.

## Industry Reactions

Microsoft has been using ads in its Copilot AI since 2023, and AI search engine Perplexity began testing ads in 2024. Google is also experimenting with ads in its AI search overviews. Despite these developments, Google has stated it does not plan to run ads in its Gemini chatbot, emphasizing the importance of trust and privacy.

## User Privacy and Data Concerns

OpenAI assures users that ads will not alter ChatGPT's responses and promises not to sell user data. However, there is concern that ads might deter users. Analyst Nate Elliott notes that when services are free, users often become the product.

## Impact on Advertising

The integration of ads in AI chatbots is seen as a potential game changer for the advertising industry. AI assistants could capture a significant share of the online advertising market by 2030. Brands like Target and Adobe are already focusing on visibility in this new channel.

## Generative Engine Optimisation (GEO)

Companies are also exploring GEO, a strategy to ensure their products appear in chatbots' organic responses. This involves techniques like referencing scientific papers and maintaining updated content. Failure to be referenced by chatbots could mean reduced visibility for brands.

Read the full story at the source

What you need to know to get Emirates ID?

Leave your details and get a guide as a gift to avoid mistakes

Article contents