Apple Unveils New MacBook Lineup: Neo, Air, and Pro

Mar 5, 2026

70 min

Mar 5, 2026 06:30

Apple’s new MacBook lineup explained: Neo, Air and Pro

## Introduction of MacBook Neo

Apple has expanded its laptop offerings with the introduction of the MacBook Neo, a new entry-level model. Priced at Dh2,599 in the UAE, the Neo is the most affordable MacBook yet. It features a 13-inch display, the A18 Pro chip, and comes in four colors: silver, indigo, blush, and citrus. The device offers 8GB of unified memory and storage options of 256GB or 512GB, with the latter including Touch ID.

## MacBook Air Enhancements

The MacBook Air has been updated with Apple's M5 chip, enhancing its performance. The 13-inch model starts at Dh4,599, while the 15-inch version begins at Dh5,499. Notable improvements include 512GB of base storage, Wi-Fi 7, Bluetooth 6, and a Liquid Retina display. Despite a price increase, the Air remains popular for tasks like media editing and everyday work.

## MacBook Pro for High Performance

At the top of the range, the MacBook Pro now features M5 Pro and M5 Max processors. Starting at Dh7,199, it is designed for demanding tasks such as video production and software development. The Pro includes active cooling, a Liquid Retina XDR display, and additional ports, making it suitable for professional use.

## Availability

All three models are available for pre-order, with retail sales beginning on March 11 in the UAE. This strategic expansion aims to cater to a wider range of consumers, from entry-level to professional users.

Read the full story at the source

What you need to know to get Emirates ID?

Leave your details and get a guide as a gift to avoid mistakes

Article contents