Kenz de Rasasi Unveils Hawas FROST with Record-Breaking Launch

Nov 7, 2026

72 min

Nov 7, 2026 10:30

Kenz de Rasasi redefines the fragrance launch with Hawas FROST

## A Record-Breaking Launch

Kenz de Rasasi, a Dubai-based fragrance house, has launched its latest men's fragrance, Hawas FROST, in a spectacular fashion. The launch event set a Guinness World Record for the highest altitude perfume launch, held in the Everest region of Nepal. This remarkable achievement was celebrated with a grand reveal on the Burj Khalifa, the world's tallest building.

## Burj Khalifa Reveal

On November 6, the Burj Khalifa was transformed with a one-minute animation showcasing the new fragrance. The event was attended by around 200 guests, who witnessed the tower's façade crystallize, symbolizing the essence of Hawas FROST.

## Charitable Contribution

The launch also featured a charitable aspect, with the first bottle of Hawas FROST auctioned for Dh260,000. The proceeds were donated to Dubai Cares, supporting youth empowerment initiatives. This gesture underscores Kenz de Rasasi's commitment to giving back to the community.

## Fragrance Details

Hawas FROST is part of the Beyond Hawas collection and captures the essence of high altitudes with notes of lemon, peppermint, and pear. It features a blend of marine notes, lily of the valley, and a warm base of amber and musk. The fragrance is presented in a hand-polished glass bottle, emphasizing its luxurious appeal.

## A Legacy of Innovation

Kenz de Rasasi, launched in October 2026, builds on Rasasi's 47-year heritage, offering affordable luxury fragrances. The brand aims to redefine the fragrance market with innovative launches and a modern identity.

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