Netflix Acquires Ben Affleck's AI Startup InterPositive

Mar 6, 2026

50 min

Mar 6, 2026 12:31

Netflix acquires Ben Affleck’s InterPositive to boost filmmaking AI

## Netflix's Strategic Acquisition

Netflix has acquired InterPositive, a filmmaking software company founded by Ben Affleck, to enhance its use of artificial intelligence in film production. Announced on March 5, 2026, this acquisition is a rare move by Netflix to purchase an external creative technology firm.

## About InterPositive

Founded in 2022, InterPositive is based in Los Angeles and specializes in AI-driven tools for filmmakers. These tools assist in production and post-production tasks such as lighting, color correction, and filling in missing shots, traditionally requiring manual effort. Unlike AI systems that create new content, InterPositive's technology is trained on real production data, ensuring enhancements align with a project's style and intent.

## Integration and Future Plans

The entire InterPositive team, including engineers and creatives, will join Netflix. Ben Affleck will serve as a senior adviser, guiding the integration and development of the technology. Netflix emphasizes that its AI strategy aims to support, not replace, creative professionals, expanding their creative freedom rather than constraining it.

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