Ronaldo's Impact on Saudi Pro League's Global Appeal

Feb 16, 2026

60 min

Feb 16, 2026 16:31

Al Ahli sporting director: “If we are all here in Saudi Arabia, credit goes to Ronaldo"

## Ronaldo's Influence on Saudi Football

Cristiano Ronaldo's move to the Saudi Pro League has been credited with transforming the league into a global hub for top football talent. Al Ahli's Sporting Director, Rui Pedro Braz, emphasized Ronaldo's role in changing international perceptions, making Saudi Arabia an attractive destination for elite players and coaches.

## A New Era for Saudi Pro League

Ronaldo's presence has sparked a wave of high-profile signings, elevating the league's competitiveness and financial appeal. This shift has encouraged international professionals to view the league as a serious contender on the global stage.

## Al Ahli's Leadership and Success

Al Ahli has seen significant administrative changes, with Fabrice Bocquet taking over as President and CEO in January 2026. Under head coach Matthias Jaissle, the club has achieved remarkable success, including a historic AFC Champions League victory in 2025. Currently, Al Ahli is third in the Saudi Pro League, closely trailing the leaders.

## Broader Transformation

The rise of Al Ahli and the Saudi Pro League reflects a broader transformation in Saudi football, largely attributed to Ronaldo's influence. His arrival has not only enhanced the league's profile but also paved the way for future growth and success.

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