Dubai SME and noon Food Partner to Support Local F&B Startups

Apr 21, 2026

67 min

Apr 21, 2026 09:32

Dubai SME, noon Food waive fees to help F&B startups grow online

## New Initiative for Emirati Food Businesses

Dubai SME has teamed up with noon Food to provide financial relief and support to Emirati-owned food and beverage startups. This collaboration aims to help these businesses expand their online presence by waiving onboarding fees and offering a reduced commission structure over five years.

## Commission Structure and Benefits

Under the agreement, eligible businesses will benefit from a commission rate starting at 10% in the first year, gradually increasing to 20% by the fifth year. This initiative is designed to lower entry barriers for small entrepreneurs in the fast-growing food delivery sector.

## Additional Support

Participating businesses will gain access to noon's delivery network, payment systems, and customer base. They will also receive marketing support, advertising credits, and operational guidance to enhance their visibility and growth.

## Strategic Goals

This partnership aligns with Dubai's Economic Agenda D33, which aims to double the emirate's economy by 2033. By supporting local entrepreneurs, Dubai seeks to strengthen its position as a global business hub.

## Broader Impact

The initiative is part of broader efforts by Dubai SME to support businesses amid regional challenges. SMEs, which make up over 95% of registered businesses in Dubai, are crucial for job creation and economic diversification. The collaboration is expected to improve market access and accelerate digital adoption for local brands.

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