Leadership Insights from Veloche Founder Debanjali Kamstra

Apr 24, 2026

63 min

Apr 24, 2026 08:31

## Leadership in Times of Crisis

Debanjali Kamstra, Founder and Managing Director of Veloche Group, emphasized the importance of being accessible and present as a leader during challenging times. Speaking at the Limitless forum, she shared her experience of addressing an internal crisis where 145 workers were hesitant to work due to safety concerns. Kamstra personally intervened, providing reassurance and clarity, which she believes is a fundamental leadership principle.

## Journey to Entrepreneurship

Kamstra's career began with her move to Dubai as a cabin crew member, which she describes as a pivotal moment. The UAE's inclusive environment, where she felt treated equally regardless of her background, motivated her transition from employee to entrepreneur. In 2012, she founded Veloche Group with just four employees, growing it into a 250-member organization.

## Navigating Uncertainty

The company is expanding with a new manufacturing facility in Dubai Industrial City. Kamstra acknowledges the challenges businesses face amid regional uncertainty but stresses the need for calm decision-making and confidence that difficulties will pass.

## Emphasizing Balance and Empowerment

Kamstra advocates for balance and well-being, highlighting activities like sports as essential for stress relief. She also underscores the importance of financial independence for women, noting that her company places women in key positions, fostering growth and empowerment.

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