Malabar Gold & Diamonds Achieves Record Sales on Akshaya Tritiya

Apr 24, 2026

50 min

Apr 24, 2026 12:30

Malabar Gold & Diamonds posts record Akshaya Tritiya sales of $282 million

## Record-Breaking Sales

Malabar Gold & Diamonds, a leading global jewellery retailer, reported an impressive $282 million in sales during the Akshaya Tritiya festival. This marks the company's strongest performance for the occasion, driven by high consumer demand and effective customer engagement strategies.

## Significant Growth

The company experienced a 53% increase in sales compared to the previous year. In India, sales surged by 71%, while international markets saw a 22% rise. This growth underscores the brand's strong market presence and customer trust.

## Customer Engagement

Over 125,000 customers visited Malabar stores during the festival, with a notable increase in wedding-related purchases and interest from younger buyers. The studded jewellery segment alone grew by 45%, indicating a shift towards more design-focused products.

## Strategic Advantages

Malabar's integrated manufacturing model allows for competitive pricing and high-quality designs, which have been key to its success. The company continues to focus on transparency, ethical sourcing, and maintaining high quality standards to strengthen customer relationships and drive growth.

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