Al Ghurair Advises Against Selling Assets During Crises

May 5, 2026

74 min

May 5, 2026 05:30

Al Ghurair says crisis is the wrong time to sell assets

## Business Strategy in Crisis

Abdulaziz Al Ghurair, Chairman of Abdulla Al Ghurair Group, cautions business owners against selling assets during economic downturns. Speaking at the Make it in the Emirates summit in Abu Dhabi, he emphasized that panic selling can erode long-term value just as new opportunities may arise.

## Seizing Opportunities

Al Ghurair highlighted that crises can present unique opportunities for entrepreneurs willing to take calculated risks. He noted that many successful businesses began during challenging times, as entrepreneurs capitalized on openings while others hesitated.

## Strategic Advice

Al Ghurair advises businesses to avoid distress sales, engage with lenders, and consider restructuring payments. He suggests forming partnerships to withstand economic pressures, as stakeholders often have a vested interest in a company's recovery.

## Importance of Quick Decisions

He stressed the need for rapid decision-making during crises, as unforeseen disruptions can render existing plans obsolete. Al Ghurair cited the food sector's challenges during the Russia-Ukraine conflict as an example of the need for agility.

## Role of Family Businesses

Family businesses, which employ a significant portion of the UAE workforce, play a crucial role in the economy. Their ability to make swift decisions is vital for national resilience, according to Al Ghurair.

## Food Security Efforts

During recent crises, Al Ghurair's group prioritized national interests over commercial gains, offering its food production capacity to authorities. The company facilitated the movement of essential goods across the region, demonstrating its commitment to supporting national priorities.

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