Hills Advertising and Mada Media Transform Dubai's Outdoor Advertising

May 5, 2026

77 min

May 5, 2026 09:32

Hills Advertising and Mada Media partner to deliver the next generation of out-of-home advertising in Dubai

## Strategic Partnership for Advanced Advertising

Hills Advertising, a leading out-of-home media company in Dubai, has entered a strategic partnership with Mada Media to enhance the city's outdoor advertising landscape. This collaboration aims to manage and develop premium advertising assets across key locations in Dubai.

## Transition to Digital Platforms

The partnership will see the transformation of Hills' existing network of 94 static outdoor locations into digitally enabled platforms. This includes converting 20 flagship bridge assets into state-of-the-art Digital Out-of-Home (DOOH) platforms, part of a broader investment plan expected to reach Dh1 billion.

## Enhancing Engagement and Performance

The upgraded DOOH locations will feature advanced display technologies and dynamic content capabilities. This evolution will allow advertisers to engage audiences more effectively through real-time, data-driven communication, aligning with global trends in outdoor media.

## Commitment to Sustainable Development

Mansoor Al Sabahi, CEO of Mada Media, emphasized the commitment to a sustainable future for Dubai's out-of-home advertising sector. The initiative aligns with Dubai's long-term strategy to adopt global best practices while maintaining the city's visual identity and urban aesthetics.

## A Milestone for Hills Advertising

Eng. Sami Al Mufleh, CEO of Hills Advertising, highlighted the partnership as a significant step in shaping the next generation of out-of-home media in Dubai. The collaboration aims to deliver premium advertising environments that enhance business impact and elevate the standard of OOH delivery in the market.

This partnership supports the objectives of the Dubai 2040 Urban Master Plan, reinforcing the city's position as a leader in urban aesthetics and forward-looking vision.

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