Carrefour to Focus on Core Markets, Exits Others

Feb 18, 2026

55 min

Feb 18, 2026 13:32

Carrefour exits more countries: French retailer's new plans upset investors

## Strategic Shift

Carrefour, the French retail giant, is refocusing its business strategy to concentrate on France, Spain, and Brazil. This decision comes after disappointing sales and profit figures in its home market, leading to a drop in share prices. The company aims to enhance profitability by withdrawing from less lucrative markets.

## Impact on Global Operations

Carrefour's new approach involves exiting several countries, including recent withdrawals from Jordan, Oman, Bahrain, and Kuwait. These stores, previously operated by Majid Al Futtaim, are being rebranded. The retailer's strategy is to prioritize markets that offer consistent returns.

## Expansion in Core Markets

In France, Carrefour plans to open 1,000 new convenience stores by 2030, aiming for a significant share of the grocery market. Spain and Brazil remain key areas for growth, with a focus on expanding its Brazilian discount chain, Atacadão.

## Future Prospects

Carrefour's strategy includes a €1 billion annual cost reduction and increased investment in technology. The company is also exploring strategic options in Belgium and has sold its Romanian operations. These moves reflect Carrefour's efforts to streamline operations and improve profitability.

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