Audemars Piguet and Swatch Unveil 'Royal Pop' Collaboration

May 11, 2026

50 min

May 11, 2026 04:30

What’s the deal with Audemars Piguet x Swatch ‘Royal Pop’ watch?

## A New Watch Collaboration

Audemars Piguet and Swatch have teamed up for a new watch collaboration called "Royal Pop." This partnership combines the luxury design of Audemars Piguet's Royal Oak with Swatch's vibrant and playful style.

## Teaser Campaign and Speculation

Hints of the collaboration first appeared in cryptic ads, sparking online speculation. Fans compared it to Swatch's previous MoonSwatch launch, which was a major success. The "Royal Pop" is expected to be a colorful and collectible piece, drawing from Swatch's 1980s POP collection.

## Design and Features

The "Royal Pop" may feature a Bioceramic pocket-watch style, with a rainbow color palette including shades like pink, green, and navy. The design hints at a fun, pop-art influence rather than a direct replica of the Royal Oak.

## Anticipated Release

Full details are expected before the global release on May 16. If the launch follows the MoonSwatch strategy, high demand and long lines are anticipated. Collectors are advised to prepare for a competitive release.

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