Dua Lipa Files $15 Million Lawsuit Against Samsung

May 11, 2026

67 min

May 11, 2026 12:31

Dua Lipa sues Samsung for $15 million over alleged use of her image on TV boxes

## Allegations of Unauthorized Image Use

British pop star Dua Lipa has initiated legal proceedings against Samsung Electronics, seeking $15 million in damages. The lawsuit, filed in a California federal court, accuses the tech company of using her image without permission on their TV box packaging.

## Copyright and Trademark Concerns

The legal complaint centers around a copyrighted photo of Lipa taken backstage at Austin City Limits in 2024. Her legal team claims Samsung's use of this image constitutes copyright and trademark infringement, as well as a violation of her publicity rights. They argue that the image was used to suggest her endorsement of Samsung's products, potentially influencing consumer purchases.

## Impact on Brand Value

Lipa's lawyers assert that the unauthorized use of her image has harmed her brand value by misleading consumers into believing she endorses Samsung TVs. They also highlight social media reactions, including a fan's comment about purchasing the TV solely because of Lipa's image on the packaging.

## Response from Samsung

The lawsuit states that Lipa became aware of the alleged misuse in June of the previous year and requested Samsung to cease using her image. However, according to her legal team, the company did not comply with this demand. The case emphasizes the importance of protecting celebrity image rights and the potential financial implications of unauthorized use.

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