boAt Expands Retail Presence in UAE with Lulu Hypermarkets Partnership

Feb 19, 2026

61 min

Feb 19, 2026 05:31

boAt expands in UAE, now available at Lulu Hypermarkets across the region

## boAt's Strategic Expansion

boAt, recognized as the world's third-largest audio company, has announced its expansion into the UAE market through a partnership with Lulu Hypermarkets. This move aims to enhance boAt's retail footprint in the region, making its products more accessible to consumers.

## Product Availability

Customers can now find boAt's popular audio products, including True Wireless Earbuds, Portable Speakers, and Headphones, at Lulu Hypermarkets. The premium Nirvana range, known for its superior design and sound quality, is also available, alongside various charging solutions like power banks.

## Leadership Comments

Gaurav Nayyar, CEO of boAt, emphasized the company's commitment to providing stylish and high-quality audio experiences. He highlighted the importance of the UAE market and expressed excitement about strengthening boAt's presence through trusted retail partners.

Mujeeb Rehiman, Director of Buying at Lulu Group International, welcomed boAt's entry into their stores, noting that the brand's innovative spirit aligns with Lulu's goal of offering top global products to their customers.

## Vision for Growth

This expansion into Lulu Hypermarkets is part of boAt's broader vision to become a leading global lifestyle audio brand. The partnership ensures that consumers across major UAE cities, including Dubai, Abu Dhabi, and Sharjah, can easily access boAt's products.

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