Freedom Holding Corp. Expands into a Digital Ecosystem

May 15, 2026

93 min

May 15, 2026 10:30

Meet Freedom Holding, the Central Asian company turning a brokerage into a digital ecosystem

## Transforming Financial Services

Freedom Holding Corp., a company based in Central Asia, is transitioning from a traditional financial services provider to a comprehensive digital ecosystem. At the Freedom Inside 2026 Forum in Astana, the company showcased its evolution and future direction, emphasizing its shift from conventional financial services to a more integrated digital platform.

## Expanding Offerings

The company's CEO, Timur Turlov, highlighted Freedom's growth, serving over 11 million customers across 21 countries and generating more than $2 billion in revenue in the past year. The company is moving towards a unified platform where banking, insurance, and lifestyle services are interconnected.

## SuperApp Development

A key focus is the development of the Freedom SuperApp, which has grown significantly in user base over the past five years. This app serves as the main entry point into Freedom's ecosystem, integrating various services to enhance user engagement.

## New Partnerships and Products

Freedom Bank has expanded its payment card offerings, including collaborations with Warner Bros. and Mastercard, featuring popular cultural icons. Additionally, the bank is working with BI Group on a new mortgage product and with Kazakhstan’s Ministry of Healthcare on digital medical services.

## AI and International Expansion

In collaboration with NVIDIA, Freedom is investing in a national AI hub and developing an AI assistant for business use. The company is also expanding internationally, entering the Turkish market and planning further expansion into Europe, the US, Armenia, and the UAE.

## Infrastructure and Connectivity

Through Freedom Telecom, the company is enhancing connectivity and urban digital services, including public Wi-Fi and video surveillance. It is also expanding internet coverage and developing smart home technologies.

## Building for the Future

Freedom Holding Corp. is positioning itself as a leader in creating a comprehensive digital ecosystem, leveraging its scale, partnerships, and infrastructure to support its ambitious growth plans beyond financial services.

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