NMA Launches Media Content Standards Campaign in Abu Dhabi

May 15, 2026

59 min

May 15, 2026 21:31

National Media Authority holds first session of Media Content Standards Awareness Campaign in Abu Dhabi

## Campaign Overview

The National Media Authority (NMA) has initiated a campaign to raise awareness about the UAE's 2026 Media Content Standards. The campaign aims to promote responsible media content that aligns with Emirati values and fosters a creative media environment.

## First Session Details

The inaugural session took place at Al Mushrif Majlis in Abu Dhabi, featuring Dr. Jamal Mohammed Al Kaabi, Secretary-General of the NMA. Attendees included media professionals, content creators, and influencers interested in the UAE's media landscape.

## Key Messages

Dr. Al Kaabi emphasized the importance of empowering creative talents and maintaining high-quality media content that reflects national values. He highlighted the need for clear standards, especially with the rise of digital content and AI tools.

## Strategic Goals

The campaign seeks to educate the public on legal frameworks governing media work and to ensure responsible content creation. It aims to reach all UAE regions through collaboration with media offices and cultural institutions.

## Future Plans

The NMA plans to continue its efforts to consolidate Emirati values and protect societal principles through ongoing awareness initiatives. The campaign will cover all emirates, promoting media practices that support the national economy and enhance competitiveness.

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