The Downside of Optimisation Culture: Why Adults Need to Embrace Play

Jul 2, 2026

84 min

Jul 2, 2026 01:31

We’ve optimised everything. We’re not happier for it

## The Pressure to Optimise

In today's world, there's a growing emphasis on measuring and improving every aspect of our lives. From tracking sleep and counting steps to logging calories and productivity, the culture of optimisation is pervasive. However, recent research indicates that this focus may be causing more anxiety than happiness. A study by Nord Anglia Education found that over half of UAE parents feel that constant tracking increases their stress levels, with only a small percentage reporting increased happiness.

## The Irony of Measurement

Economist Charles Goodhart famously noted that when a measure becomes a target, it loses its effectiveness. This idea resonates with the current situation where the pursuit of metrics has overshadowed the simple joy of living. Despite understanding the importance of play and enjoyment for wellbeing, many adults feel guilty about engaging in non-productive activities. This pressure to be productive even in leisure time is widespread, with nearly 80% of parents feeling it.

## Learning from Children

Children naturally engage in play for enjoyment, not for improvement. Their play is intertwined with learning and development, fostering skills like communication and creativity. Yet, 82% of parents believe adults have forgotten how to enjoy downtime like children do. This reflects a cultural shift where time is justified only by productivity.

## The Value of Play

Parents often prioritize their children's happiness over academic success, yet adults measure their own worth by outputs. The activities that shape us are often those that are simply enjoyed, not optimized. As the market for smart wearables grows, the ability to step away from constant tracking becomes increasingly important. Embracing play and switching off may be essential for true wellbeing.

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