Ukrainian Expat Transforms Career in UAE

Jul 4, 2026

85 min

Jul 4, 2026 10:30

How this Ukrainian expat reinvented herself in the UAE

## From Hospitality to Aviation

Viktoriia Rieva, a Ukrainian expatriate, embarked on a transformative journey in the UAE. Initially moving to Ras Al Khaimah in 2012 for a hospitality role, she soon found herself drawn to the aviation industry. Her ambition led her to join flydubai as cabin crew, a position she held for over a decade.

## Navigating Change

The aviation sector faced significant challenges in 2020, leading to Rieva being furloughed. This unexpected turn prompted her to revisit her graphic design skills, a field she had studied previously. With determination, she began freelancing, focusing on building strong client relationships.

## Balancing Dual Careers

Even after returning to aviation, Rieva continued her design work, supporting small and medium enterprises in Dubai. She believes that the UAE's diverse environment encourages such dual career paths, allowing individuals to explore multiple interests.

## Community and Creativity

Rieva's creative endeavors extended beyond business. She offered free typography sessions and branding advice to small businesses, recognizing their vulnerability during challenging times. Additionally, she volunteered with Mawaheb from Beautiful People Dubai, supporting artistic expression for people of determination.

## Embracing Diversity

Over 14 years in the UAE, Rieva has embraced the cultural diversity and professional opportunities the region offers. Her experiences in both aviation and design have taught her the importance of adaptability and the power of visual communication in business.

## A Journey of Reinvention

Rieva's story exemplifies the potential for reinvention at any stage in life. She continues to balance her roles in aviation and design, viewing her journey not as a contradiction but as an ongoing evolution. Her experiences highlight the importance of staying open to new possibilities and the value of community connections.

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