Reema Al Banna Transforms Memories into Fashion at REEMAMI

Jul 13, 2026

79 min

Jul 13, 2026 16:31

Exclusive: Reema Al Banna turns her memory box into a collection

## A Unique Fashion Experience

Reema Al Banna, the creative force behind the Dubai-based fashion label REEMAMI, has crafted a unique collection that intertwines personal memories with fashion. Her latest presentation at The JamJar in Dubai was not just a fashion show but an immersive experience where guests could engage with the space, exploring installations and objects that reflect Al Banna's personal journey.

## Blending Past and Present

The collection is a tapestry of Al Banna's life, merging childhood memories with recent designs. It features a mix of prints and objects, such as beach toys and family photographs, that are transformed into fashion elements. This approach allows different moments from her life to coexist, creating a narrative that is both personal and universal.

## Celebrating Individuality

Al Banna's presentation emphasized individuality. The women modeling the collection were friends of the brand, each bringing their own style and personality to the clothes. This approach aligns with REEMAMI's ethos of celebrating uniqueness rather than conforming to a uniform aesthetic.

## A Personal Touch

The event also featured a communal tablescape created with artist Farah Tajeddin, using archival REEMAMI fabrics and objects from Al Banna's atelier. This setup, along with contemporary Palestinian canapés by Chef Dalia Dogmoch, added layers of memory and identity to the experience.

## Evolving Fashion Language

Al Banna views her work as an evolving language, where familiar elements are revisited and reimagined. This season's collection, comprising 65 looks, reflects her comfort in exploring her own creative world. Rather than seeking constant novelty, she focuses on deepening her brand's storytelling and personal expression.

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