KIKO MILANO's Love Fusion Foundation: A New Hope for Gulf Beauty Needs?

06.07.2026

86 мин

06.07.2026 20:30

Can KIKO’s Love Fusion fix foundation trust issues?

## Innovative Foundation for Challenging Climates

KIKO MILANO has introduced its Love Fusion 24H Moisture Radiant Foundation, designed to tackle the unique beauty challenges of the Gulf region. This product aims to address the issues caused by extreme heat, humidity, and frequent transitions between outdoor and air-conditioned environments.

## Advanced Formula and Ingredients

The foundation boasts a formula with 96% natural origin ingredients and 86% skin-beneficial components. It features the LOVE BOND PRO-TECH system, which uses a plant-based silicone simulator to provide a smooth application without actual silicone. Additionally, the KIKO LOVE COMPLEX includes hyaluronic acid for hydration, rose extract for skin comfort, and organic barley water for environmental protection.

## Diverse Shade Range

With 49 shades available, the foundation caters to the diverse skin tones found in the UAE. This extensive range aims to offer options that accommodate various undertones, enhancing its appeal in a multicultural market.

## Complementary Products

The collection also includes a concealer and the Gleam Dream cushion highlighter, both designed to work seamlessly with the foundation. These products promise a natural, buildable glow, avoiding overly intense finishes.

## Marketing and Cultural Appeal

Fronted by Emily Ratajkowski, the campaign embraces a nostalgic 90s rom-com theme, adding a fun and cultural twist to the product launch. This approach aims to make the foundation feel like more than just a beauty product, but a part of a broader cultural moment.

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